How Kass Land Diamond Resort Invested in Influencer Marketing and Achieved Remarkable Growth in 6 Months

About the Hotel

Kass Land Resort is a modern hotel and villa complex located near a beautiful pine forest and canyon in Georgia. The resort offers guests comfortable rooms, a spa, indoor pool, and sauna, while business travellers have access to fully equipped conference halls. For those who prefer nature and privacy, Kass Land provides cosy two-story villas with stunning views and all the amenities needed for a relaxing stay. Beyond accommodation, the resort also offers spaces for corporate events, weddings, team-building activities, and more.

Who Visits Kass Land and Why

The resort attracts a diverse clientele, primarily families and couples from Israel and Russia, groups from India and China, and guests from Georgia itself. The Kass Land team knows their guests well and offers services that meet their cultural preferences and expectations.

“Most of our guests from Israel appreciate the kosher food we provide, which makes it easy for them to enjoy their stay without worrying about meals.”

Teona, Resort’s Sales Manager

Understanding these preferences has allowed the team to build a marketing strategy that truly resonates with their guests’ desires and travel habits.

Influencer Marketing: Focus on Israel

Initially, the Kass Land’s marketing focus was on building strong relationships with travel agencies and corporate clients within the country to increase awareness and bookings. However, recognizing the potential of the Israeli market, the hotel’s owners partnered with a well-known Israeli influencer before the summer season.

Together, they crafted a comprehensive summer campaign to show the resort’s unique offerings. The influencer invited several other influencers to stay at the resort, experience its facilities, and share their stories on Instagram and Facebook. The timing worked out perfectly: the new attraction park opened in June, so influencers could share fresh content.

“The influencers tested everything themselves — from accommodation to our attraction park, which they accessed for free — and shared it online. This genuine experience convinced many followers to book a trip to Georgia and visit Kass Land.”

Teona, Resort’s Sales Manager

Using Exely Booking Engine, the hotel generated unique promo codes to distribute to their audience. Guests were offered special discounts through promo codes that encouraged them to book more and allowed the hotel to track the campaign’s results.

“Thanks to the promo codes offered on Exely Booking Engine, we could measure exactly how many bookings came directly from the influencer campaign.”

Theona, Resort’s Marketing Manager

The Impact: Remarkable Growth in 6 Months

The results were beyond expectations. In just six months, Kass Land attracted 122,819 website visits and achieved 936 bookings.

The hotel’s visibility in Israel surged, bookings increased dramatically, and the resort quickly became a well-known destination in the Israeli travel market. This loud announcement before the season helped Kass Land reduce future marketing costs.

Other Marketing Hypotheses: Exploring New Channels

Beyond influencer marketing, the hotel is experimenting with other digital channels — YouTube ads, Facebook and Instagram campaigns — that mainly target local Georgian travelers. A particularly interesting experiment is the use of LinkedIn to reach corporate clients for team-building events.

“I personally communicate with HR and corporate accounts on LinkedIn to introduce our resort as a venue for team building. So far, we have secured a couple of bookings this way, and we continue to test this channel.”

Teona, Resort’s Sales Manager

Conclusion

The hotel’s story illustrates how a well-planned marketing investment, combined with a deep understanding of the audience and a willingness to innovate, can transform a new resort into a thriving destination. As Teona puts it, “Smart marketing is not just spending money — it’s about spending it wisely, at the right time, and on the right channels. Don’t be afraid to experiment! Failure only happens if you don’t try at all.”