About ARZO Hotels & Resorts
ARZO Hotels & Resorts is a hotel chain with properties in Manila and Makati, the Philippines, offering budget-friendly accommodations with 2 to 3-star ratings and up to 42 rooms. Ideal for both business and leisure travelers, the hotels feature meeting rooms for business needs and a swimming pool for relaxation with family and friends.
Goals
- Increase direct bookings
- Boost revenue
- Optimize booking & property management
The primary source of the hotel’s bookings was Facebook messages. There was a booking engine on the official website of the chain, but ARZO Hotels & Resorts strived to enhance its property management process and grow in direct bookings. For this reason, ARZO Hotels & Resorts chose Exely Solutions.
After getting started with Exely Channel Manager, we have seen an increase in bookings from booking platforms. Managing all channels in one Extranet is very convenient. It's easier to connect to channels, adjust availability, and allocate more inventory for direct sales. Additionally, having customer support readily available and easy to reach gives us confidence in managing our Extranet effectively.
Ann Ruth Palijo
General Manager
Solution
Direct Sales:
Exely Booking Engine + Google Free Booking Links. The solution effectively retains users on the website. Purchase motivators and smart widgets trigger users to book directly. With lower commission rates compared to OTAs, the hotel saves on fees and boosts profit margins. Exely connected Booking Engine to Google Free Booking Links to reach a broader audience and encourage potential guests to book directly.
Online Distribution:
Exely Channel Manager. The solution allowed ARZO Hotels & Resorts to manage all OTAs in one Extranet. Exely Channel Manager automated prices and availability distribution across platforms. It simplified the hotels’ sales management and ensured real-time booking synchronization.
Competitive Strategy:
Exely Price Monitor. The solution saves time on competitor analysis with comprehensive visual tables. ARZO Hotels & Resorts can respond to changes quickly by analyzing how competitors adjust their prices based on specific arrival dates, occupancy levels, and city events. It allows the hotel to attract more guests and develop a winning pricing strategy.
Property Management:
Exely PMS. Exely offered ARZO Hotels & Resorts a solution that automated and synced all reservations. Exely PMS changed the way the hotels managed bookings by integrating with Booking Engine and Channel Manager. This centralized system freed up staff time by automating routine tasks.
Exely PMS is indeed easy to use. Creating and managing bookings from both Booking Engine and Channel Manager within Exely PMS is convenient and efficient. It has been a great help for us, allowing us to attend to our guests promptly and adding value to their experience. This has resulted in building good relationships with our guests.
Ann Ruth Palijo
General Manager
Result
Since implementing Exely Solutions, ARZO Hotels & Resorts has seen significant improvements across all its properties. Exely Solutions have helped the hotels of the chain improve their online booking process, increase revenue, and boost website sales.
- ARZO Hotel Premier. There has been an 87% increase in sales, amounting to approximately 400 thousand in revenue. The number of bookings from the hotel website has increased from single digits to about 300 bookings per month, with a 23% share of bookings coming from the website.
- ARZO Hotel Makati. The share of website sales has increased to about 25%.
- ARZO Hotel Manila. Website sales share has increased to 27%, or by 200 bookings per month.
- ARZO Hotel Grand Lodge. The share of website bookings has increased to 24%.
Before
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Grow direct bookings from the website -
Improve property and sales management
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Increase revenue through strategic pricing
After
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Exely Booking Engine + Google Free Booking Links -
Exely Channel Manager + Exely PMS
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Exely Price Monitor
