About Hotel
Built in 1882, Boutique Hotel Seven Days is located in the very heart of Prague, Czech Republic. The hotel welcomes both leisure and business travelers, offering not only easy access to the city’s top attractions, but also a space to host meetings, weddings, or private celebrations. On-site facilities include a bar, gym, Finnish sauna, and a rooftop jacuzzi.
Challenges
When the new hotel manager took over, he immediately switched the property’s systems to Exely not because of major issues, but because of a clear goal: to simplify operations, reduce overbookings, and grow direct bookings through the website.
The first challenge was complexity. The previous systems made even simple tasks like unifying room categories across channels slow and error-prone. On top of that, the hotel was paying more for channel manager software that still failed to prevent overbookings.
When I arrived, every channel had different room types. Matching categories manually by comparing tables in the previous system took me a week. When I switched to Exely Channel Manager, I did the same job in a day - it’s that intuitive.
Now we save €800 a year and have zero overbookings. With the previous provider, we had one almost every week.
Mr. Zagorski
General Manager at Boutique Hotel Seven Days
Solution
Simplifying Sales Operations and Avoiding Overbooking
Exely Channel Manager & PMS Integration. To streamline availability management and reduce costly errors, the hotel implemented Exely Channel Manager with PMS integration. This setup gave the team full control over rates and availability across all channels in real time.Boosting Direct Bookings with a High-Converting Website
Hotel Website Development. The hotel launched a new website tailored to the hospitality industry and the property’s specific needs. Apart from showcasing rooms, it highlights key facilities like the spa and wellness area, promotes gift cards, and presents loyalty program perks in a clear layout.Booking Engine. Built directly into the website, the system makes it easy for guests to book online while offering tools that drive retention and conversion — from flexible rate rules to triggering motivators.
Reputation Manager. To build trust and increase conversions, the hotel added a Reputation Manager widget to its website. It monitors major platforms for guest reviews and displays them right on the website. This way, potential guests don’t have to leave the page to check ratings elsewhere.
Loyalty Program. The hotel adapted a loyalty program built-in Booking Engine to match its own terms and actively promotes it on the website and social media. Returning guests receive personal discounts and special offers, helping the hotel increase repeat stays and reduce reliance on OTAs.
Rate Match. This automated feature compares the website price with OTA listings daily. If the OTA price is lower, Rate Match protects direct conversion by matching the website’s price with the OTA’s rate.
Reports in Exely Advisor. To guide pricing and distribution strategy, the General Manager uses Booking Disparity and Demand reports in Exely Advisor to push direct sales when it makes the most sense.
Of course it’s a team effort: marketing, pricing, and everything else. But a clear, fast, functional booking engine is the foundation.
I track parity violations and demand calendar data to know when to close OTAs and keep availability only on the site.
There are many reasons for the growth - demand in Prague, rising rates - but a solid digital strategy with Exely is part of it. We've built a stronger site, sell more extras, and optimize pricing daily. The tools just work.
Mr. Zagorski
General Manager at Boutique Hotel Seven Days
Result
Since switching to Exely, Boutique Hotel Seven Days has achieved stronger control over distribution, eliminated overbookings, and boosted direct revenue.
Direct bookings now account for 25% of total reservations. Before, it was just 5% during the pandemic and 10–15% before COVID.
Operationally, the hotel now saves €800 on channel manager on software annually and reports zero overbookings, thanks to the seamless connection between Exely Channel Manager and PMS.
Revenue has also reached record highs:
- +6 million CZK (around €242 000) in 2023 vs. 2022
- +10 million CZK (around €403 000) in 2024 vs. 2023
The hotel’s ADR has risen to €180–200 in peak months, up from €110–120 before the pandemic, with growth driven by strong demand, optimized pricing, and upselling of wellness services.
Before
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Frequent overbookings -
€110–120 ADR in high season
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10-15% website sales share before the pandemic
After
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Zero overbookings -
€180–200 ADR in high season
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25% of all bookings now come from the website
