About Hotel
Questa Thermal & Spa Hotel is a modern, stylish property located in Eskişehir, Türkiye. Guests are welcome to enjoy the hotel’s Italian restaurant and burn the calories later in the indoor fitness center. The property also offers its halls and a ballroom for special occasions like weddings and celebrations.
Challenges
- No control over pricing. Questa Hotel struggled to protect its room rates across distribution channels. OTAs could adjust prices without notice, undercutting the hotel’s revenue.
- Heavy reliance on OTAs for bookings. The hotel’s goal was to sell more rooms through its own website, reach its own audience directly, and reduce dependency on online travel agents. However, without strong direct booking tools in place, this was difficult to achieve.
To tackle these issues, Questa Hotel partnered with Exely and implemented a comprehensive strategy focused on boosting direct sales and maintaining pricing parity.
Once, we witnessed an OTA reducing our room rate by 27% overnight. Without constant monitoring, it was impossible to maintain parity.
Since we started working with Exely, we’ve noticed that user account is very user-friendly - even for newly hired front desk staff - making daily operations much smoother.
Sibel Selçuk Yıldız
Sales and Marketing Manager
Solution
Exely Booking Engine: The tool integrated into the hotel’s website provided a smooth, user-friendly point of sale that immediately made it easier for the hotel to convert site visitors into paying guests.
Exely Rate Match: This free feature built-in Booking Engine aligns website prices with the hotel’s OTA offers. It helps the hotel maintain price parity with OTAs, ensuring the website’s rates are competitive and look appealing to potential guests. This reinforced guests’ trust in booking directly.
We anticipate that the growth will continue steadily. Since starting to work with Exely, we've seen positive momentum in our direct sales, and we expect this upward trend to carry on.
Sibel Selçuk Yıldız
Sales and Marketing Manager
Result
With full control over their pricing, a user-friendly booking experience, and trusted support from Exely, Questa Hotel quickly saw significant improvements:
- The occupancy rate grew from 26% in February 2024 to 40% in February 2025.
- Revenue increased by 150% over the same year.
Before
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No control over pricing, frequent OTA undercuts -
Heavy reliance on OTAs for bookings
After
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Full price control with Rate Match ensuring parity -
Growing direct bookings through a user-friendly website
