About Hotel
Savoy Westend Hotel 5* is a luxury spa and medical resort located in the historic Westend district of Karlovy Vary, a UNESCO World Heritage site. The hotel complex consists of five 19th-century villas with 114 rooms connected by underground passages to a renowned Medical Centre, offering over 400 certified treatments.
Guests benefit from advanced diagnostics, therapeutic programs, and legendary mineral springs known for their healing properties. Alongside its medical excellence, the hotel features the largest private pool in the city, a full wellness zone, and fine dining at the Savoy Restaurant and King’s Club Bar.
Challenges
- Limited rate flexibility with previous providers
- No structure across 80+ rate plans
- Website not contributing to revenue
The hotel had 80 rate plans, from medical treatment packages to seasonal leisure offers. As a result, the booking experience on the website became overwhelming for guests. Without a clear booking strategy or structured upsell logic, most guests chose OTAs instead.
Before Exely, we could not get enough flexibility or functionality we needed. We couldn’t manage dynamic pricing or promotions properly, and the system didn’t allow us to react quickly to market changes.
Ms. Ada
Deputy Manager/Sales & Marketing Director
Solution
Expert Support with Strategic Impact
Exely Customer Success Manager. At Savoy Westend, working with Exely went far beyond onboarding. The hotel's Customer Success Manager helped rethink how the booking system could reflect the property’s complex product structure and guest profiles.
The first step was segmentation. With nearly 80 active rate plans, the original flow was overwhelming. The team, along with the Exely CSM, separated general leisure rates from specialized medical packages. This made the website easier to use and more in line with what guests were looking for.
To stand out from competitors, they introduced a Unique Selling Points widget, which replaced general claims with specific differentiators such as “the largest private pool in Karlovy Vary” and on-site medical certification.
A Fully Synced System for Direct Sales and Distribution
Exely Booking Engine. Integrated into the hotel’s website, Exely Booking Engine became the backbone of Savoy Westend’s direct booking strategy. With promo codes and tailored pricing, guests now see targeted options that match their needs, not an overwhelming list.
The solution also supports real-time availability, secure payments, and structured upsells, helping the hotel increase average check and direct revenue.
Exely Channel Manager. The team now manages all OTAs and direct bookings from one Exely Extranet, with automatic updates to availability and pricing.
Managers track the performance via one Exely Extranet of each channel in real time, see which platforms generate the most revenue, and confidently prioritize direct sales. All online distribution now runs through a unified, automated system — saving time and giving the hotel full control over strategy.
Thank you for always being so responsive. Our hotel runs at a fast pace — there’s no room for stagnation. The Exely team is consistently proactive: even when our manager is on vacation, there’s always someone ready to step in. The system is intuitive, and once our CSM explains something, we rarely need to ask again.
Today, our website consistently ranks #1 for bookings — ahead of all OTAs, including the biggest names. I check the stats every morning, and direct sales always come out on top with a significant lead. That’s a powerful result, and we aim to grow it even further.
Ms. Ada
Deputy Manager/Sales & Marketing Director
Result
Savoy Westend Hotel set an ambitious goal: turn its website into the top-performing sales channel. With a fully restructured rate system, personalized offers, and a simplified booking journey, this goal became a reality.
After implementing Exely Solutions, the hotel doubled its direct bookings. The conversion rate jumped from 1.7% to 3.5%. It means that nearly twice as many website visitors now complete their booking compared to before. Today, the official website outperforms all OTA channels in revenue.
Before
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80+ rate plans with no structure -
Website not generating bookings
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Limited rate flexibility
After
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Segmented and reorganized offers based on guest needs -
Website became #1 sales channel with 3.5% conversion rate
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Dynamic pricing and numerous rate restrictions
