How Seri Pacific Kuala Lumpur Increased Direct Bookings by 67.7%

About Hotel

Seri Pacific Hotel Kuala Lumpur is a 561-room business hotel in Malaysia. Ideally located near the World Trade Centre Kuala Lumpur (WTCKL), LRT, and Putra Commuter stations, it combines luxury accommodation with convenient access to the city’s key business and leisure hubs. Guests enjoy amenities such as an outdoor pool, spa, gym, and diverse dining options. 

Challenges

• Poor website navigation made it harder for visitors to find key information. 
• Room pricing lacked transparency across different categories. 
• Dining options were not well presented online. 
• Website visits were not turning into bookings at a desirable rate. 

Solution

To solve these challenges and grow direct bookings, Seri Pacific Kuala Lumpur partnered with Exely for a complete website overhaul. Through our Hotel Website Development & Maintenance service, we introduced strategic upgrades focused on user experience and content clarity: 

1. Hard-to-navigate website → Simplified structure 
Guests can now easily explore rooms, dining, and hotel facilities thanks to a new navigation menu. 

2. Lack of pricing clarity → Transparent room rates 
Each room type now displays clear pricing, helping users compare options and make faster decisions. 

3. Poor visibility of dining options → Dedicated restaurant pages 
New pages with visuals and detailed descriptions now showcase the hotel’s dining offerings, encouraging guests to explore more. 

4. Mobile usability issues → Fully optimized for mobile 
The revamped mobile experience led to an 8.7% increase in traffic from smartphones and tablets. 

Result

The website improvements led to stronger performance and more bookings: 

• Booking conversion rate grew from 2.71% to 3.51%.  Before, roughly every 37th website visitor made a booking. Now it’s every 28th — a clear sign of better user experience and booking flow. 
• Total website bookings increased by 67.7%  thanks to better conversion and more traffic. 
• Unique visitors grew by 20.5%. More potential guests are discovering the website, which is a result of better structure, content, and search visibility. 
• Search engine traffic rose by 16.7%.  More guests are finding the hotel through Google and other search engines, showing improved SEO performance. 
• Clicks to the “Rooms” page increased by 26%.  Guests are engaging more with the website’s content — likely due to clearer navigation and improved room information. 
• Clicks to the “Booking” page surged by 49%.  Almost 1.5x more users are now reaching the final step — booking — which indicates that the website is guiding them more effectively.