How Tufenkian Heritage Hotels Boosted Conversion Rates by 7.9% with a New Website

About Hotel

Tufenkian Heritage Hotels is a renowned hotel chain with four properties in the most picturesque regions in Armenia. Each hotel showcases unique design elements and provides guests with authentic Armenian cuisine and local specialties.

Challenges

The previous website did not cater to the specific needs of each hotel. The following issues could result in lost booking opportunities:

• Conversion rate of just 0.05%

• Poor navigation, making it difficult for guests to find relevant information

• Limited visibility of key booking elements and special offers

Solution

To address these issues, Tufenkian Heritage Hotels partnered with Exely to develop a new, user-friendly website tailored to the unique offerings of each property.

Key improvements included:

1. Improved Navigation: Tufenkian Heritage Hotels now have a hub website that redirects to dedicated websites for each separate property. 

2. Enhanced Homepage: The main page now features key selling points for each hotel, including minimum room rates and prominent "Book Now" buttons to encourage immediate action.

3. Interactive Map: We integrated a map that displays the locations of all Tufenkian Heritage Hotels, helping potential guests explore options based on their destinations.

4. Category-Specific Booking Buttons: Each room category now includes a direct booking button, simplifying the reservation process.

5. Additional Sections: Newly-added sections such as "Spa Center," "Conferences," and "Services" give comprehensive information on facilities, attracting diverse customer segments and increasing average booking amounts.

Result

The website developed by Exely for Tufenkian Heritage Hotels is focused on user experience, navigation and direct booking incentives. The following metrics demonstrate what results can be driven by a website tailored to specific needs of both hotel brand and its customers:

• Conversion rate increased from 0.05% to 7.95%.

• Mobile traffic grew by 89%, thanks to a mobile-friendly design.

• Page depth increased by 70%, indicating higher user engagement.

• Unique visitors rose by 229%, reflecting enhanced online visibility.

• Average check increased by 70%, contributing to higher revenue per booking.

• Total bookings grew by 68%, demonstrating the effectiveness of the new website structure.