How Zin D Increased Direct Sales for 3 Hotels by 80% with Exely

About The Company

Zin D is a property development and management company that operates three modern accommodation and wellness residences in Istanbul: Zin D Home Dudullu Suits; Zin D Home Çekmeköy; Zin D Home Alemdağ. Each property is designed to offer both short and long-term stays with the comfort of a hotel and the convenience of a serviced apartment — ideal for business travelers, families, and university guests.

Zin D focuses on high-quality design, strategic locations, and a guest-first approach — combining the flexibility of serviced living with the professionalism of hotel operations.

Challenges

• Low booking rates across multiple properties 
• Outdated website that didn’t appear in search results 
• High workload and manual workflows

Before partnering with Exely, its main challenge was to effectively promote and sell rooms across three different hotels — both through OTAs and direct channels. Their existing tools didn’t allow centralized control, and the booking flow was split across outdated systems. 

The company also struggled with low online visibility. Its official website wasn’t showing up in search results, even for branded queries. This limited direct traffic and pushed the brand to rely on agencies. 

At the operational level, manual booking management overwhelmed the team. Many reservations came through email, and staff had to process them one by one. This slowed down operations, increased the risk of error.  

Solution

Exely Hotel Website Builder. Zin D needed a fast and scalable way to launch websites for each of its three hotels. With this solution, it created modern, mobile-friendly websites — no coding or developers required. 
Each website is SEO-optimized and easy to manage via Exely Extranet. As a result, the hotels gained visibility in search engines and started appearing above OTAs for branded queries, increasing organic traffic. 

Exely Booking Engine. Integrated into each website from day one, Exely Booking Engine helps convert traffic into direct bookings. With purchase motivators and smart widgets, users are encouraged to book on the website. More bookings now come direct, cutting commission costs and improving margins. 

Exely Loyalty Program. To drive repeat website bookings, Zin D activated the Loyalty Program built into Exely Booking Engine. There’s no need for separate tools or platforms — guests join automatically by logging in on the website. This seamless integration helps Zin D retain guests, reduce OTA dependency, and grow long-term direct revenue.

Exely Rate Match. To boost conversion on its websites, Zin D uses Rate Match — a feature built into Exely Booking Engine. It automatically aligns room rates on the hotel website with those on OTAs, ensuring price parity without manual checks.

The tool also syncs seamlessly with Google Free Booking Links, helping Zin D appear in key search results and attract more direct bookings from price-sensitive guests. 

Exely Reputation Manager. To convert more website visitors into guests, Zin D added the Reputation Manager widget to each hotel website. The widget pulls reviews and ratings from major review platforms and displays them in one place — directly on the booking page. This gives potential guests instant social proof and builds trust without leaving the site. 

Result

Since partnering with Exely, Zin D has significantly improved its digital presence, sales performance, and internal efficiency across all three properties.  

With a modern website for each hotel, built-in Booking Engine features, and personalized support from the Customer Success manager, the company significantly increased its share of direct bookings, reduced dependency on OTAs, and improved internal workflows. 

The shift from manual booking processing to a seamless online experience allowed the team to focus on long-term growth — while guests now enjoy a faster, more transparent booking journey.