In the “Website builder” > “Content management”, there is a “SEO” section in each tab. Fill it in to improve your website's position in search engines. A properly set up SEO section helps a website to rank higher when searching for your property name.

SEO title (<title>)

Title (<title> tag) is the title of the page that is visible in search results and in the browser tab. It helps search engines understand what the page is about and how relevant it is to the user's search query.

For example:

• Hotel Exely — official website of the hotel.

• Price for room in «Book now» hotel in Berlin, the cost of accommodation in «Book now» hotel.

Page title (<H1>)

This is the title that the visitor sees on the website page.

Meta description (<description>)

This section contains a brief description of the page for the search engines. Specify the advantages of your offer, the value and benefit for the guests. We recommend using 150–200 characters.

Pay attention. The search engine may replace the description from the “Meta description <description>” field with text from the website, if it better matches the user's search query and more accurately shows the content of the page. This happens if the description is too short or too long, generic, does not match the content, contains many keywords, or is missing, etc.

Once all information is added, click the “Save” button at the top of the page and publish the website.