When connecting the Exely Loyalty Program: Points, it is now possible to select a new type of earnings, "Money and nights".

In this case, the guest's loyalty level will change as soon as they accumulate a certain number of nights or spend a set amount of money, whichever happens first.

The “Money and nights” earnings type has an advantage for a property group loyalty program. In this case, it is possible for a property group with different star ratings and different average checks to change the loyalty level based on the amount of nights booked and money spent.

For example, a property group includes three-star and five-star hotels that attract different types of guests. Guests of three-star hotels stay at the hotels frequently, but spend less (e.g. 10 nights for 100 EUR). Guests of five-star hotels stay less frequently but spend more (e.g. 3 nights at 500 EUR).

In the current loyalty program, both types of guests can upgrade their loyalty level: guests of three-star hotels — for 10 nights, guests of five-star hotels — for 1,500 EUR.

For details on how to connect the loyalty program, see the article “Exely Loyalty Program: Points”.