About Hotel
Jimbaran Bay Beach Resort & Spa is a four-star resort in Bali, located close to both the beach and the airport. Along with 117 rooms, the resort offers a spa, meeting facilities, activities, and three dining outlets with different concepts.
Its location attracts leisure travelers, transit guests, and long-stay visitors. The resort wanted its website to become a stronger sales channel not only for rooms, but also for dining, wellness, and other on-site experiences.
Challenges
- High commission costs due to dependence on OTAs
- Software focused on OTA distribution, with no tools or guidance to grow direct sales
- No way to sell spa treatments and other resort services directly through the website
Before switching to Exely, the resort found it difficult to generate reservations through its website. Direct website bookings accounted for around 1% of sales, leaving the hotel highly dependent on channels with higher commission costs.
At the same time, market-wide occupancy was under pressure. Instead of lowering room prices to stimulate demand, the resort wanted to protect its margins by attracting more profitable direct bookings.
Before Exely, website reservations contributed around 1% of our bookings. Although our previous provider was one of the leading Channel Manager companies in the market, its service focused only on OTA distribution. There was no support with marketing or guidance on how to improve website sales.
Chris Agustina
Director of Sales at Jimbaran Bay Beach Resort & Spa
Solution
Channel Manager & PMS Integration. The connected setup gives the resort flexible control over rates and availability across its website and more than 570 OTA channels. By managing distribution together with Exely Booking Engine, the team can respond to demand changes, protect ADR, and prioritize higher-margin website sales when needed.
Booking Engine. Guests can now reserve rooms through a clear and convenient website booking flow. The resort can launch website-only offers, keep direct prices competitive with OTAs, and promote dining options and other services during booking to increase revenue per guest.
Customer Success & Digital Marketing Service. Google Ads and Meta Ads campaigns helped bring more relevant visitors to the resort’s website. Exely’s team monitored the ad campaigns and direct sales performance, helping the resort turn additional traffic into bookings and adjust its strategy based on results.
The team gives us specific steps: which content to create, what to add to the website, and how to adjust our prices. We follow the recommendations and can see that they help us receive more website bookings.
Chris Agustina
Director of Sales at Jimbaran Bay Beach Resort & Spa
Result
Within the first months of working with Exely, Jimbaran Bay Beach Resort & Spa achieved rapid growth in website bookings.
Website room nights increased consistently:
- +288% from February to March
- +58% from March to April
- +512% from February to April
May remained 429% above February’s result
In our first three months with Exely, the website generated more revenue than it did during the whole of 2025 with our previous provider. We could see the progress almost immediately, with website bookings growing strongly from month to month.
Chris Agustina
Director of Sales at Jimbaran Bay Beach Resort & Spa
Before
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Around 1% of bookings came through the website -
Website sales remained dependent on OTAs and their commission costs
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No structured support to improve website conversion
After
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Website room nights grew by 512% from February to April -
First three months’ website revenue exceeded the previous provider’s full-year result
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May website room nights remained 429% above February’s level
