Anna Belash

Anna Belash is the Chief Marketing Officer at Exely, where she leads the company’s global marketing strategy and growth initiatives. She has nearly 20 years of experience in product and brand marketing, customer acquisition and retention across SaaS and TravelTech.

Anna entered hospitality technology in the early 2000s and has since developed a long-term perspective on how digital channels shape hotel demand and how hotel technology needs to evolve with the market. She is an early adopter of emerging technologies and a strong believer in data-driven decision-making.

Today, Anna’s focus is on helping hotels grow direct revenue by improving digital visibility, reducing acquisition costs, and making better use of data, automation, and AI.