About
Handara Golf & Resort Bali is a historic mountain golf resort located in the cool Bedugul region of Bali, Indonesia. Situated inside the crater of a dormant volcano and surrounded by mountain scenery, the resort has been operating for almost 50 years and is known for its iconic Handara Gate.
The resort offers hotel rooms, suites, and private bungalows with mountain, golf, or garden views. Its main attraction is an 18-hole championship golf course, supported by a driving range, golf academy, wellness and recreation facilities, and on-site dining.
Challenges
- Complex booking workload beyond room sales
- Growing OTA share, increasing commission pressure
- Limited upselling opportunities for golf, dining, and spa on OTAs
Handara Golf & Resort Bali has 45 rooms, but its commercial workload goes far beyond accommodation. The same team manages room demand, restaurant sales, resort activities, and golf, which contributes about half of the resort’s revenue. With high occupancy and hundreds of golf time slots to manage, the daily booking flow can quickly become complex.
Historically, direct bookings were the resort’s core sales channel. After COVID, the OTA share increased, bringing additional demand but also higher commission costs and lower margins. OTAs also limited how much the resort could promote its full experience, from golf and dining to spa, wellness, and stay packages.
Handara may have a compact room count, but we also manage golf bookings, restaurant demand, and resort activities. If we include golf time slots, it can feel like managing hundreds of bookings per day.
Ms. Anggi Lisandy
Director of Sales & Marketing at Handara Golf & Resort Bali
Solution
PMS Integration. Handara needed distribution software that could integrate with its existing PMS, as replacing it was not an option. The resort’s PMS was already tailored to its business model, with golf course management, POS, and financial modules. By syncing bookings, rates, and availability with Exely Channel Manager and Exely Booking Engine, the resort reduced a significant part of the manual workload and gained a more connected setup for accommodation sales.
Booking Engine. Integrated into the resort’s website, Exely Booking Engine helps convert website traffic into direct bookings. Guests can compare rooms, rates, and packages, add extra services, and confirm reservations online.
For Handara, the website is positioned as the best available rate channel. Even when guests contact the resort directly or arrive as walk-ins, the team can guide them to the website to complete the booking.
The website also allows the team to upsell car rental, golf course services, dining experiences, and packages such as picnic dates or romantic dinners. With this functionality, the resort gained more opportunities to increase revenue per guest without involving the team in every request.
Price Assist. Price Assist helps the resort adjust rates based on occupancy and demand. Many guests book their stays at the last minute, so the team needs to react quickly when rooms are still available close to arrival. With pricing recommendations, the resort can better understand when to increase or decrease rates without checking demand manually every day.
Customer Success. Exely’s team supports Handara with practical recommendations. This is especially valuable for a resort with several revenue outlets.
Before, selling packages manually was a big headache. We had to check room availability and break down the package internally. Now, when a request comes from WhatsApp, Instagram, or another channel, we can send guests a link, and they can book by themselves.
Ms. Anggi Lisandy
Director of Sales & Marketing at Handara Golf & Resort Bali
Result
In the first half of 2026, Handara Golf & Resort Bali increased Booking Engine room nights by 16% year over year and Booking Engine revenue by 19% year over year. In June 2026, the website became one of the resort’s top online sales channels.
Building on these results, the resort is now preparing to develop its Loyalty Program and guest communication further with Exely. With website-only benefits, Handara plans to bring members and returning guests back to the direct channel and make its website even more valuable for repeat sales.
The Exely team responds quickly and often shows good initiative. Sometimes they tell us when the website price or OTA price needs attention, so the website can keep selling well. This advice helps a lot because we cannot monitor everything every day.
Ms. Anggi Lisandy
Director of Sales & Marketing at Handara Golf & Resort Bali
Before
-
Compact room inventory created a much larger workload because the team also managed golf, dining, wellness, and resort activities -
OTA share increased after COVID, adding commission pressure and lowering booking profitability
-
OTAs limited upselling opportunities for golf, dining, spa, and packages
After
-
PMS integration, Booking Engine, and Channel Manager helped reduce manual work and connect accommodation sales in one setup -
Website became one of the resort’s top online sales channels in June 2026
-
Guests can book rooms, rates, packages, and extra services directly through the website
