About
T.A. Collection Hotel is a modern four-star boutique hotel in the heart of Chisinau, Moldova, located on Stefan cel Mare Boulevard, the city's main avenue. The hotel has 45 high-class rooms and is within walking distance of restaurants, bars, embassies, and consulates. The hotel serves both business and leisure travelers, combining a central location with a compact property format and a high standard of service.
Challenges
-
Promote a newly opened hotel and start generating demand quickly.
-
Grow occupancy while keeping room rates aligned with demand.
T.A. Collection Hotel opened in January 2025, so the team needed to start generating bookings quickly and make the investment in the new property pay off as soon as possible. The main priority was to promote the hotel, increase occupancy, and keep rates flexible enough to react to demand changes.
During the first one to two months, the hotel used another software provider. However, the Sales Director had already worked with Exely before and was familiar with the platform’s performance and customer service level. To support the hotel’s commercial goals, the team decided to implement Exely and build a more connected setup for distribution, rate management, and direct sales.
I insisted on implementing Exely at this hotel because, for me, the relationship behind the software matters. I always know who to contact, get quick answers, and can rely on the team to solve issues fast or proactively suggest ways to increase sales.
Veaceslav
Sales Director at T.A. Collection Hotel
Solution
Booking Engine & Channel Manager. One connected setup for website and OTA sales helps the hotel keep online offers up to date and avoid missed demand. Rates and availability are managed through Exely Extranet and synced across the official website and online channels. During high-demand periods, the team can also use Advanced Availability Settings to keep selected rooms available for website bookings and prioritize direct sales.
Loyalty Program. This solution built-in Exely Booking Engine helps the hotel retain past guests and shift repeat bookings to the official website. By tying rewards to direct reservations, the hotel gives returning guests a reason to book through the website instead of coming back through paid channels.
PMS. Rates and availability are managed through Exely PMS and synced with the official website and OTA channels. The team can adjust BAR price levels to demand at any time during the day, from desktop or mobile app, even without separate revenue management or price optimization tools.
Rate Match. The feature monitors price disparities between OTAs and the official website. When an OTA offer becomes more competitive, the website price can be aligned with it, giving the official website a fair chance to compete for bookings.
Customer Success. Assigned manager continuously monitors hotel performance and regularly provides recommendations to increase website sales. These actions help the hotel adjust its direct sales strategy as demand changes and keep improving website conversion.
When guests arrive through OTAs, we give them our card at check-out and explain that next time they can book directly on our website for a better price, even better than their OTA loyalty rate. Many guests tell us right away that they will book through the website next time.
Veaceslav
Sales Director at T.A. Collection Hotel
Result
-
93–99% average occupancy maintained throughout the year
-
+261% YoY website revenue in March 2026
-
+443% YoY website room night growth in March 2026
-
38% repeat loyalty bookings compared to first-time Loyalty Program sign-ups
T.A. Collection Hotel achieved consistently high occupancy throughout the year, reaching an average level of 93–99%. Strong online demand and high website conversion helped the hotel reduce reliance on lower-margin travel agents and shift more bookings to the official website.
With Rate Match helping keep website prices competitive against OTA offers, direct website revenue grew significantly year over year. From February to August 2026, monthly YoY website revenue growth ranged from 100% to 261%, with March showing the strongest result so far. In March 2026, website revenue increased by 261% YoY, while website room nights grew by 443% compared to March 2025.
The hotel also strengthened repeat direct bookings through the Loyalty Program. Repeat bookings from registered loyalty guests reached 38% of first-time Loyalty Program sign-ups, helping the hotel bring returning guests back to the official website instead of paid channels.
With Exely, I can manage dynamic pricing manually. Whether it is a weekday or a weekend, I can check occupancy and adjust rates in about 20 minutes, even on the go from the mobile app.
Veaceslav
Sales Director at T.A. Collection Hotel
Before
-
New hotel still building brand awareness after opening -
Higher reliance on lower-margin travel agents
-
Loyalty Program mainly used for first-time direct booking discounts
After
-
93–99% average occupancy maintained throughout the year -
100–261% YoY website revenue growth from February to August
-
Repeat loyalty bookings reached 38% of first-time sign-ups
