About
The West Cove Hotel is an 80-room beachfront hotel located on Anyer Beach Road, Indonesia, just two hours from Soekarno-Hatta International Airport. Conveniently positioned near popular attractions, the hotel is well suited for leisure travelers looking for a seaside getaway.
In addition to comfortable guest rooms, the hotel offers an infinity pool and meeting facilities for business events and government gatherings, making it an attractive destination for both holidaymakers and corporate guests.
Challenges
- Website bookings showed steady progress, but growth was not yet strong enough
- Rate disparity made OTA prices more competitive than the official website
After The West Cove Hotel started working with Exely, website sales began to grow gradually. However, the hotel still had a key barrier to stronger direct sales: rate disparity between OTAs and the official website. When OTA prices appeared more attractive, it became harder to convert website visitors into direct guests.
To accelerate website sales, the hotel worked with a dedicated Exely Customer Success Manager on a personalized action plan covering rate parity, website content, booking conditions, and digital visibility.
Solution
Rate Match. The feature helped the hotel address rate disparity and keep website prices competitive with OTAs. With correct rate mapping, the official website became a stronger direct booking channel for travelers comparing prices across platforms.
Hotel Website Builder & Booking Engine. The hotel improved the website experience by replacing low-quality images with AI-enhanced HD visuals and removing outdated promotional banners. The booking journey was also made more flexible with a cancellation policy that allowed guests to cancel up to one day before arrival.
Digital Marketing. The Customer Success Manager also helped strengthen the hotel’s visibility across digital channels. The action plan included regular Google Business Profile updates, clearer calls to action on social media, website links on Facebook and Linktree, and a working website link on TikTok. These updates made it easier for potential guests to reach the official website and book directly.
Result
After the personalized action plan was implemented, The West Cove Hotel saw direct booking growth accelerate.
Website booking share increased from approximately 5% in March to 45% in July. The faster growth was supported by stronger rate parity, clearer website content, a more flexible booking journey, and better visibility of the official website across digital channels.
As a result, the hotel turned gradual website sales growth into a much stronger direct booking performance.
