How Amirsoy Mountain Resort Achieved 90% Website Sales with Exely

About Amirsoy Mountain Resort

Amirsoy is an all-season mountain resort consisting of 48 chalets and a 28-room hotel. It is located just 65km away from the capital of Uzbekistan, Tashkent city. The resort offers spacious accommodations and leisure facilities for both winter sports enthusiasts and families with kids.

Challenges

• Bookings missed because of the limited human resources 
• Online sales solutions that are not synchronized with the Resort’s PMS
• Too much time on processing bookings made via phone and email
• The absolute dominance of domestic bookings

After its opening in 2019, Amirsoy Resort contracted an IT supplier that did not have an integration with Opera PMS, and, ultimately, failed to provide quality services. 

After this inefficient collaboration, the hotel staff mainly relied on bookings made via email or by phone. The requests came from solely domestic travelers who learned about the resort through word-of-mouth. The resort staff spent too much time processing phone requests and registering them in the PMS by hand.

Solution

• Exely Booking Engine. Exely set up the intuitive booking system on the Resort’s website. Its interface allows travelers to see the real-time availability, select accommodations, book extra services, and make a payment - all in a couple of minutes.
• Opera PMS Integration. Exely set up the integration with the Resort’s PMS for the smooth synchronization of availability and bookings in a single account. The integration undertakes most of the sales management tasks that the Resort’s staff was doing manually. 

Opera Cloud Integration with Exely is on the way!

• Exely Reputation Manager. The Resort chose Exely Reputation Manager to showcase the overall rating and the latest guest reviews on the website. This solution retains website visitors as they do not have to leave the page to look for guest feedback.

Result

• Resort sales have increased by 10%, and the share of direct online sales has reached 90%. 
• The workload on the Resort’s staff has decreased.
• The Resort started to get bookings from international travelers.

The Resort managed to partly shift from offline sales and, as a result, reduced the staff’s workload. With Exely, Amirsoy has opted for direct online sales instead of just offering all the availability through OTAs. This way, the Resort saves itself a big chunk of revenue and increases margins.

A seamless booking system with 41 language versions and 53 currencies allows Amirsoy Resort to attract international guests from China, India, UAE, and many more.