Success Stories

How MetroStar Hotel Kuala Lumpur Increased Bookings by 72% with Exely

Malaysia 136 rooms
MetroStar Hotel

About MetroStar Hotel Kuala Lumpur

MetroStar Hotel Kuala Lumpur is a 3-star hotel with 136 Guest rooms. A trendy and avant-garde design makes the hotel a popular spot in the city center. The hotel is located just an 18-minute walk away from the Bank Negara Malaysia Museum and Art Gallery.

About MetroStar Hotel Kuala Lumpur

Challenges

  • Less than 20 bookings per month
  • Few return bookings 
  • Few direct bookings

MetroStar Hotel Kuala Lumpur had a low number of bookings made directly through their website. The hotel relied on other channels for their bookings, missing out on revenue opportunities and higher margins. The hotel wanted to increase its revenue by driving more bookings through its website.

We were getting less than 20 bookings per month. Our main goal was to generate more revenue through our website.

Vasanth Kumar

Front Office Manager

Solution

  • Exely Booking Engine. This solution provided a user-friendly interface for potential guests to easily make direct bookings through the hotel's website. By offering a simple and convenient booking experience, the hotel was able to attract more bookings.
  • Exely Loyalty Program. MetroStar Hotel Kuala Lumpur has encouraged guests to become repeat customers by offering exclusive discounts and rewards due to the solution. The hotel saw more return bookings and a lower booking acquisition costs.

We took a proactive approach and collaborated with Exely, implementing various strategies, such as a loyalty program. The outcome has been outstanding — not only have we been able to generate more bookings, but our website's revenue has significantly increased as well. Ever since we started, our website bookings have increased by 10%.

Vasanth Kumar

Front Office Manager

Result

  • With Exely Booking Engine, MetroStar Hotel Kuala Lumpur experienced a 20% increase in revenue.
  • The implementation of Exely Booking Engine and Exely Loyalty Program led to a 72% increase in bookings.

Before

  • Wrong tick icon. Few repeat bookings
  • Wrong tick icon. Few direct bookings

After

  • Ok tick icon. Loyalty Program that motivates guests to book again
  • Ok tick icon. 10% boost in website bookings

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