How MetroStar Hotel Kuala Lumpur Increased Bookings by 72% with Exely

About MetroStar Hotel Kuala Lumpur

MetroStar Hotel Kuala Lumpur is a 3-star hotel with 136 Guest rooms. A trendy and avant-garde design makes the hotel a popular spot in the city center. The hotel is located just an 18-minute walk away from the Bank Negara Malaysia Museum and Art Gallery.

Challenges

• Less than 20 bookings per month
• Few return bookings 
• Few direct bookings

MetroStar Hotel Kuala Lumpur had a low number of bookings made directly through their website. The hotel relied on other channels for their bookings, missing out on revenue opportunities and higher margins. The hotel wanted to increase its revenue by driving more bookings through its website.

Solution

• Exely Booking Engine. This solution provided a user-friendly interface for potential guests to easily make direct bookings through the hotel's website. By offering a simple and convenient booking experience, the hotel was able to attract more bookings.
• Exely Loyalty Program. MetroStar Hotel Kuala Lumpur has encouraged guests to become repeat customers by offering exclusive discounts and rewards due to the solution. The hotel saw more return bookings and a lower booking acquisition costs.

Result

• With Exely Booking Engine, MetroStar Hotel Kuala Lumpur experienced a 20% increase in revenue.
• The implementation of Exely Booking Engine and Exely Loyalty Program led to a 72% increase in bookings.