About Navruz Hotel
Hotel Navruz is a 130-room property located in the center of Tashkent city, Uzbekistan. It welcomes both business and leisure travelers. The hotel offers the guest a spacious conference room, bar, restaurant, gym, etc.
Challenges
- Few direct bookings
- A non-booking website that only displays basic hotel information
- Manual booking management
Navruz Hotel had minimal direct bookings from their website. Previously, 60% of the hotel's sales fell on Online Travel Agencies that charged high commissions.
The rest of the guests would either call, email, or simply walk in to make reservations. The hotel manually tracked all bookings to avoid overbooking and registered them by hand in HRS Fidelio PMS.
We had a hotel showcase website where you could see the location and contacts. It was not automated. There were almost no direct bookings from the website.
Aziza Allayarova
Operations Manager
Solution
- Exely Booking Engine. The hotel could transform its website into a user-friendly platform where guests can easily make reservations online. This has improved the overall guest experience and driven more direct bookings.
- Exely Loyalty Program. Via the solution, the hotel has incentivized guests to book directly through its website, increasing direct bookings and boosting customer loyalty.
- Exely Channel Manager & PMS Integration. With this solution, the hotel has automated the booking process, ensured synchronization across all channels, and reduced the need for manual work and eliminated overbooking.
Direct sales share is now a 30% monthly. Tracking availability and maintaining price parity became easier as soon as we got started with Exely. We launched social media campaigns to encourage users to book on the website and join our loyalty program. The loyalty program is very popular. We connected it almost immediately after launching the booking engine.
Aziza Allayarova
Operations Manager
Result
- Navruz Hotel has increased direct sales through their website. The share of bookings made directly through its website grew to 30%. As a result of this, the hotel was able to reduce its spending on OTA commissions and therefore has an increase in its net profit.
- Exely Loyalty Program attracts repeat bookings, which means booking acquisition cost is lower.
- Immediate synchronization of Exely Booking Engine, Channel Manager and HRS Fidelio PMS has significantly reduced the workload for the hotel staff, saving valuable time.
Before
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Few website bookings -
Hotel showcase website without the booking functionality
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Manual booking management
After
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The share of direct bookings increased to 30% -
User-friendly Exely Booking Engine that drives high-margin reservations
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Exely Channel Manager synchronizes prices and availability across multiple channels and PMS Integration that automatically registers bookings in the PMS
