Streamlining Operations and Boosting Revenue at Boulevard Batumi Hotel & Bellevue Residence

About Hotel

Boulevard Batumi Hotel is a 4-star property located in the heart of Batumi’s Old Boulevard district. With 27 elegantly designed rooms offering garden views, it welcomes both leisure and business travelers. The hotel’s prime location is just a 15-minute walk from must-see attractions like the Batumi Aquarium and the Astronomical Clock.

Bellevue Residence is a premium luxury residential complex designed to international standards by British, Swedish, and German professionals. The complex has 20 storeys and offers everything from branded shops and cafes to five-star Hilton facilities.

Together, Boulevard Batumi Hotel and Bellevue Residence provide a diverse range of accommodations to meet the needs of various guest segments. 

Challenges

Despite having a full tech stack in place — channel manager, booking engine, and PMS — Boulevard Batumi Hotel & Bellevue Residence faced major issues that held back their performance and revenue. 

• No direct bookings, full OTA reliance. The website and booking engine were technically in place but brought in zero bookings. As a result, the hotels relied entirely on OTAs for reservations. 
• Low occupancy due to tech misalignment. Even with OTA exposure, occupancy remained low. It turned out that the PMS and channel manager were not syncing properly, and available rooms were not showing up on OTAs — a hidden issue that blocked sales. 
• Inconsistent pricing across channels. Without centralized rate management, the team had to create rate plans manually for each channel. This led to price discrepancies and a lack of control over how the properties were presented online. 

When the team partnered with Exely, the priority was clear: boost occupancy and bring consistency to pricing and availability across all sales channels. 

Solution

To address the issues with occupancy, inconsistent pricing, and overreliance on OTAs, Boulevard Batumi Hotel & Bellevue Residence adopted a suite of Exely solutions — each one solving a specific operational challenge. 

Consistent Pricing and Smooth Distribution Across Channels 

Exely Channel Manager 
Replaced the previous system and resolved the PMS connection issue. Now, availability and rates are synced across all OTAs in real time, eliminating manual updates, errors, and lost revenue from unsold rooms. 

Integration with Third-Party PMS 
Although the hotels kept their existing PMS, Exely integrated its tools seamlessly. Bookings from OTAs and the website now automatically appear in the PMS — with no manual entry needed. 

Direct Sales to Diversify Channels and Increase Margins 

Exely Hotel Website Builder enabled the property to launch a fully-functional website in just one day using pre-designed templates. This allowed the hotel to begin receiving direct bookings almost immediately. 

Exely Booking Engine was built-in directly into the new website and allowed guests to book instantly without leaving the websites. This opened a new revenue stream with higher margins and full control over the booking experience. 

Exely Reputation Manager displays ratings from multiple OTAs directly on the website, helping boost credibility and reassure visitors that they could book with confidence — without switching platforms. 

When dealing with Exely, the hotelier particularly praised the Georgian team, which provides 24/7 assistance via WhatsApp and email, resolving issues in real time. 

Result

The properties made big progress in balancing where its bookings come from. Before, 40-50% of bookings came from OTAs, and the hotels’ own websites had no bookings. Now, even during the low season, the websites bring in 15% of online bookings. This is a major win, especially since the team has not used marketing tools to drive traffic to the websites — they have only just started.

With availability issues resolved and pricing now consistent across channels, Boulevard Batumi Hotel & Bellevue Residence are set up for further growth. The next goal is to increase ADR and profit margins, and with Exely Solutions and expert strategies from the Customer Success team, they have the right support to get there.