How Chenang Inn Increased Margins by Launching Direct Sales with Exely

About Chenang Inn

Chenang Inn has 26 rooms and is just an 8-minute walk from the famous Pantai Cenangi. The property is less than a 5-minute drive away from Pantai Cenang Duty Free Shop and Underwater World Langkawi.

Challenges

• Manual booking management
• Lack of online presence
• Inefficient pricing management 
• No website 

Chenang Inn relied on traditional methods of managing bookings, such as phone calls, emails, and messages. This manual process required significant time and effort, leading to inefficiencies and potential errors. 

Chenang Inn did not have a dedicated website for direct bookings, relying solely on online travel agents for bookings. This limited their ability to attract direct bookings and maintain control over their online presence. 

The hotel faced challenges in managing pricing, as it required manual adjustments across multiple platforms. This lack of centralized pricing management resulted in inconsistencies and potential revenue loss.

Solution

Visibility and Direct Sales:

• Exely Booking Engine. Implementing Exely Booking Engine allowed Chenang Inn to increase their visibility, credibility, and high-margin bookings. 
• Exely Loyalty Program. To attract direct bookings, the hotel implemented Exely Loyalty Program. It encourages guests to book directly through the hotel’s website, increasing the share of direct sales and reducing dependency on online travel agents.
• Exely Hotel Website Builder. The solution allowed Chenang Inn to create a professional website with ease, showcasing its unique features and attracting direct bookings.

Automated booking management: 

• Exely Channel Manager. The implementation of Exely Channel Manager provided Chenang Inn with a centralized platform to manage multiple booking channels. This solution allowed for easy connectivity to various platforms, efficient inventory management, and the strategic distribution of rooms across different channels.
• Exely Property Management System (PMS). This solution simplified the process of managing bookings from the Booking Engine and Channel Manager. The intuitive interface of Exely PMS allowed for the efficient creation and management of bookings, streamlining overall operations.

Result

• The hotel's direct bookings increased due to Exely Booking Engine and the website created by Exely Website Builder. Direct bookings now account for 10% of their total reservations. The hotel saved on commissions, therefore increasing net revenue. 
• The automated features and user-friendly interface of Exely Channel Manager and Exely PMS have streamlined the booking management process. Chenang Inn now saves valuable time that was previously spent inputting reservations.