How INGER Hotel Increased Its Website Conversion Rate by Getting a New Website

About Hotel

With 85 rooms, INGER Hotel is the largest accommodation in Narva, Estonia. This affordable property offers comfortable stays and modern amenities to both leisure and business travelers. The hotel also features a conference center with up-to-date equipment for holding business events and meetings.

Challenges

Low Conversion Rate and Limited Engagement

INGER Hotel struggled to drive direct online bookings because its website was not tailored for hospitality. The website’s confusing navigation made it difficult for potential guests to find key information and complete their bookings efficiently. The user navigation and engagement issues ultimately resulted in a booking conversion rate of 5.69%.

Solution

To redesign the website and enhance the user experience, INGER Hotel reached out to the Exely Hotel Website Development team. We implemented several key changes for the new website to perform better:

• Improved Navigation Menu: We introduced a more intuitive and user-friendly navigation structure to make it easier for visitors to find essential information.

• Call-to-Action Buttons: To encourage action, we strategically placed “Book Now” buttons to the “Rooms” page and on each individual room category page.

• New Sections: To increase the hotel’s average check, we added dedicated sections for “Cafe” and “Services” with comprehensive details on its offerings.

• Special Offers and News: We created separate sections for “Promotions” and “News” to help the hotel attract more bookings with website-special deals. 

Result

After the launch of the new website, INGER Hotel saw notable improvements across multiple metrics:

• Booking conversion rate increased from 5.69% to 6.14%, a growth of 0.45%.

• Mobile traffic grew by 10.67%, indicating better mobile optimization and accessibility.

• Page depth increased by 25%, reflecting higher user engagement.

• Unique visitors increased by 10%, showcasing improved website visibility.

• The average check grew by 2.09%, contributing to higher revenue per booking.

• The website generated 52% more bookings compared to the previous one.