About Koulen Central Hotel
Koulen Central Hotel offers 195 rooms in Siem Reap, Cambodia. The hotel caters to travelers seeking a getaway with a luxurious design and natural surroundings.
Koulen Central Hotel features a variety of facilities, including three pools, spa rooms, a fitness center, a bar, and a restaurant, as well as a meeting hall for events and gatherings.
Challenges
- Price disparity between the hotel’s website and OTAs
- Low share of direct bookings
OTAs rates were lower than on the hotel’s website. Guests compared prices and were more likely to book via OTAs, which charged about 20% of the profits as commission fees. As a result, the share of direct bookings was low, leading to reduced revenue for the hotel.
To address these challenges, Koulen Central Hotel consulted Exely for a tailored approach to achieve their target goals and streamline pricing.
Solution
Direct Bookings and Price Parity:
Exely Booking Engine + Rate Match. Exely provided the hotel with a user-friendly platform for guests to book directly on the website. The solution has purchase motivators and smart widgets to trigger users to book directly.
Key features include real-time availability, a hassle-free booking process, and diverse payment options. It also offers various promotions, such as location-based deals, last-minute offers, and mobile discounts which prompt quicker booking decisions.
Exely set up Rate Match to cut down price disparities. The tool tracks the price difference between the hotel's website and the OTAs, and then automatically sets the equal one on the website.
Fixed website prices are displayed alongside their OTAs’ offers in Google Free Booking Links - the tool automatically syncs prices with Google Business Profile. This encourages potential guests to make a booking on the hotel website.
The solution is free for Exely Booking Engine users. It automatically monitors and aligns room rates, enhancing brand exposure. This way the hotel has been able to save on commissions as they only pay 4% on commissions to Exely instead of 20% for OTAs’ bookings.With Rate Match, we spend less time comparing the rates between Booking Engine and OTAs. Moreover, we save more money once the booking is received through direct sales.
Mr. Broseth
Sales & Marketing Manager
Result
Exely Rate Match has balanced the prices between the hotel website and the OTA, thus attracting guests to book on the hotel website. With lower commissions than OTAs, the hotel was able to increase its revenue.
- $3,000+ in additional monthly revenue generated by Rate Match alone
- x3 increase in Rate Match bookings
- x7 increase in Rate Match room nights
Before
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Prices on the website were higher than in OTAs -
Low share of direct bookings
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High OTA commission fees
After
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Prices are equal across all platforms, x3 increase in website bookings made at aligned prices -
Share of direct bookings is growing due to the established price parity
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Increased revenue with Exely's commissions being x5 lower than OTAs’
