About Lombok Raya Hotel
Lombok Raya Hotel is a 4-star hotel located in the center of Mataram, the capital of West Nusa Tenggara province, Indonesia. The hotel is less than 45 minutes away from Zainuddin Abdul Madjid International Airport and less than 25 minutes from the famous Senggigi Beach.
Lombok Raya Hotel offers 264 rooms, a swimming pool, and a fitness center. It suits both business and leisure travelers. The hotel features conference halls for business needs and tour programs for relaxation with family and friends.
Challenges
High workload and manual booking management.
The Lombok Raya Hotel staff was overworked because they had to perform most tasks by hand. Large inventory meant numerous bookings which had to be registered in offline files manually. Apart from this, online sales and distribution demanded the staff’s close attention, with no automated software to streamline the process.
Solution
Exely Booking Engine. The solution boosted Lombok Raya Hotel’s direct sales, effectively retaining users on the website. Purchase motivators and smart widgets trigger visitors to book directly. The hotel saves on fees and increases profit margins by reducing the commission fees from 18% to 4%.
Exely Channel Manager. The solution allowed Lombok Raya Hotel to manage all bookings in one Extranet. Exely Channel Manager automated prices and availability distribution across platforms. It simplified the hotel sales management and ensured real-time booking synchronization.
There was an increase in sales through the website after joining Exely and using Exely Booking Engine.
Yudi Pasonday
E-commerce Manager
Result
Since implementing Exely Solutions, Lombok Raya Hotel’s staff has witnessed a decrease in their workload. The booking management process is now automated, and the hotel staff does not have to track reservations by hand. All bookings from Exely Booking Engine and Exely Channel Manager are synchronized in one Extranet.
By utilizing Exely Channel Manager, the hotel efficiently manages bookings across various OTAs. The seamless synchronization between solutions allows the hotel staff to focus more on enhancing guest experiences and service quality.
