Guide to Strategic Pricing Variance
Access actionable tips for mastering pricing between hotel websites and OTAs. Prioritize direct bookings, boost revenue, and stay competitive.
Level Up Hotel Direct Sales with Strategic Pricing
Achieve high margins with strategic pricing variance
Decoding Guest Choices
Ever wondered why some guests prefer to book through online travel agencies (OTAs) while others opt for direct bookings through your hotel website? Guests compare differences between OTAs and your hotel website, and they are looking at the price tag.
Announcing Rate Match: A Free Feature for Exely Booking Engine Users
With Rate Match, you can ensure price consistency across booking channels. This innovative tool monitors OTA and website rates, automatically aligning them for you.
Unlike other tools, Rate Match syncs price changes with
Google Free Booking Links. This unique feature allows hotels to display aligned
prices
right at the hotel search stage in Google,
rather than just at the booking stage.
Other tools
-
Aligned price seen only
during booking
RATE MATCH
-
Aligned price seen in
Google search -
Higher brand exposure, website
traffic, and more direct bookings - Guest’s choice
Rate Match: Proven Results
READ SUCCESS STORY
45%
reduction in price disparity month over month
8%
Average price difference between OTA and website aligned
$1,000+
in additional monthly revenue generated by Rate Match alone
With Rate Match, we spend less time comparing the rates between Booking Engine and OTAs. Moreover, we save more money once the booking is received through direct sales.
Mr. Broseth,
Sales Manager at Koulen Central Hotel, Cambodia
Align Your Website Offer with Other Channels
At Exely, we understand the importance of maintaining strategic pricing consistency while maximizing direct bookings. These are just a few things we provide for you to make the most of direct sales.
Free Booking Disparity Report in Exely Advisor
If at least 3 bookings a week are made at rates lower than the website prices, the booking disparity report is at your disposal in Exely Advisor.
Even room rates on OTAs and the hotel website or offer additional value when guests book directly.
Consultations by Exely Customer Success
Our dedicated Customer Success team specializes in managing pricing variances for our partner hotels.
Gain valuable insights from Exely's pricing parity experts to maximize your hotel's revenue potential
Optimize Your Pricing Strategy Today
Request a consultation today to optimize your hotel's revenue potential through strategic pricing management.