The “Sales distribution” report in Exely Advisor shows the sales distribution in your property by points of sale, room types, and rate plans. Track metrics and adjust your sales strategy.
How to generate the report
1. In the Exely extranet, go to “Advisor” > “Booking stats” > “Sales and occupancy” > the “Sales distribution” tab.
2. Set the review period, select the required points of sale and click “Refresh”. The chart will be generated.
To see additional chart values, hover the mouse cursor over a graph.
If you do a search with the “Details by channels” check-box ticked, the “Channel Manager” source will show up in the expanded view with a breakdown by OTA.
If you click the button on the right, the display will change — the report will show the income for each OTA for the selected period.
How to use the report
For example, you see that between November 2023 and January 2024, there is a low number of bookings through the official website compared to the channel manager. At the same time, channel manager bookings take away revenue from direct bookings by charging a percentage of commission.
To increase the number of bookings from the official website, change your sales tactics, for example:
Set equal pricing across all OTAs. This will allow you to prevent giving certain agents a competitive advantage and discourage guests from looking for better deals.
Create separate rate plans and favorable offers for the site.
Pay attention to marketing — promote your website using SEO, contextual advertising, targeting, and social media.
