Knowledge Base

What is Exely Loyalty Program

Exely Loyalty Program: Discounts is an effective marketing strategy for guests rewarding and encouraging, which helps to stick the guests to your property brand.

Loyalty program is profitable both for hoteliers and guests. Guests get discounts or benefits staying at your property. The guest will remember that he has a discount for the accommodation in your property, and choose your property over your competitors. So, a loyalty program is an effective tool to increase revenue for your business.

How Exely Loyalty Program works

A loyalty card with a unique number is issued to a guest, where the guest’s accumulations are stored. Accumulation amount depends on the amount spent by the guest or on the number of nights.

Earnings are accrued 5 days after the guest's check-out date at 00:00 property’s local time. After a certain amount of money or nights are accumulated, a guest’s loyalty level is upgraded automatically. The guest may use this discount when staying in the property next time.

If you want to launch the loyalty program on the property website, contact your Customer Support manager or Exely Customer Support team. To start using Exely Loyalty Program, you need to have Exely Booking Engine working on your website.

How to set and activate Exely Loyalty Program

There are four basic steps to launch Exely Loyalty Program:

1. Select the type of earnings.

2. Set loyalty levels.

3. Set card issuance, terms for earnings and notifications.

4. Activate the loyalty program in the booking engine.

In your Exely extranet, go to “Guest management” > “Loyalty program” and click the “Connect” button.

Loyalty program connection wizard will be opened:

1. On the first step, select the earning type. Two types of earnings are available for selection:

• Money in the property’s currency — the discount will be increased depending on the amount of money spent by a guest for staying in the property.

• Nights — discount depends on the number of booked nights. The more nights a guest spends at the property, the greater discount is.

2. On the second step, add the required number of loyalty levels. For each level, specify a name, discount percentage and threshold for upgrading to that level.

Note. Basic discount percentage and level names are added by default, you can use them or specify your own values, if you wish.

Depending on the loyalty levels settings, discounts will be automatically created in the “Room management” > “Discounts” section. When registering in the booking engine on the website, guests will be able to get a discount that corresponds to their level in the loyalty program.

3. On the third step, you can:

• Select how loyalty cards will be issued.

By default, the option “Automatically once a guest has signed up” is selected.

Click the “Setting description” link to learn more about the guest account.

If you select the option “Manually from the cards list”, after the loyalty program is activated, go to the “Guests management” > “Loyalty program” > “Cards list” section and issue loyalty cards to guests who stayed at your property before the loyalty program was launched.

Note. If you use Exely PMS, you can add loyalty cards to guests automatically — go to the “Guests management” > “Loyalty program” > “Cards list” section and click “Issue cards to guests”.

• Specify when the guest earnings will expire.

The default setting is “Never”. You can choose after how long the earnings will expire. Click the “Setting description” link for details.

• Set notifications.

Tick the first check-box, if you want to send a guest an email notification about issuing a card and changing the loyalty level.

Note. The notification will be sent, if an email is indicated in the guest details.

Tick the second check-box, if you plan to notify hotel staff of guest loyalty level change. Specify the employee's email. If required, you can add several emails.

• Select if you want to set up member-only rate plans for loyalty program participants. Click the ‘’Setting description‘’ link for details.

To learn more on how to set member-only rate plans, refer to the article “Closed rate plans for members of Exely Loyalty Program”.

4. On the fourth step, activate the loyalty program.

Check the selected settings and click the “Activate Loyalty program” button.

Note. The loyalty program will start working immediately after activation. You can always go back to the loyalty program settings to make changes.

Once the loyalty program is activated, a page will open with useful tips to promote your loyalty program. Click “Done”.

Once the settings are saved, the status of the loyalty program will be changed to “Activated”.